Pistachio

Duyvis / University of Twente

2014

The challenge set out for this assignment was to design a packaging that combines a food and non-food product and uses at least three different packaging materials. A pistachio packaging was designed for Duyvis that comes with a special bowl. It opens from the top like the nut itself and the packaging can be used in a clever way to dispose the shells.

The graphic design of the packaging is based on the Pure & Natural line of Duyvis with bold custom fonts and realistic photography. At the same time the shape and materials are meant to sell more than only the pistachios.