HRM Brand Identity

HRM Department University of Twente


The Human Resource Management group at the University of Twente delivers some of the best quality research in the field. The small group of young professionals grows steadily and their succes raised the need to present themselves more professionaly and consistently. A brand identity was developped that is centered around the newly designed logo.

Several directions have been explored keeping the visual identity of the university in mind. The group would like a logo that is ambitious, approachable and fresh. The chose direction was above all approachable with the acronym displayed in small caps and a playfull serif in the font.